The holiday season is a big deal for retailers. It’s an even bigger deal for nonprofits. So when our friends at KC Pet Project needed help standing out from all the other nonprofits who also draw from the same shrinking collection of seasonal givers, we decided to elevate the practice of seasonal asking to an art form. Literally. The result was much more than an annual appeal. It was the biggest thank you we knew how to give.
Art Director: Jim Dore // Copywriter: JoeDeSalvo, Tom Demetriou // Editor: Tim Kail // Photographers: Ron Berg, Kyle Pugh