When people start talking about McDonald’s food, they can get a little carried away. A McRib isn’t just a McRib, but a saucy, tangy, untamable sandwich. A Big Mac isn’t just a Big Mac, but a 10,000-horsepower, all-beef monster truck. In this campaign, metaphors become the only way to describe the awesomeness that the person just experienced.


Copywriter: Joe DeSalvo // Audio Engineer: John Blank, Evolution Audio