We determined that nobody on the planet wants to see ads for healthy popcorn. They want to see ads for delicious popcorn that also happens to be healthy. Turns out, we were right.



JT-Coaster
Print ads completed the story with messaging targeted directly at tastebuds.

JT-Cannon
JT-Rocket
JT-Skis

CREDITS

Copywriters: Joe DeSalvo & Matt McCaffree // Art Director: Jim Dore // Editor: Pete Meyer // Director & DP: Dave Perkal