Running out of shampoo. It happens to all of us. Yet, it’s always a shock. And it’s always horrific. With that insight, we arrived at Norman Bates meets Paul Mitchell. The result was a 21 percent increase in sales.

Beauty Brands – Empty from JimDore on Vimeo.

CREDITS

Art Director: Jim Dore // Copywriter: Joe DeSalvo // Director/Editor: Pete Meyer