After an eight month hiatus, Hostess was back. This wasn’t just a relaunch. It was a reinvention. We took a brand that was loved mostly by moms and we turned it into straight up dude food. We fueled it all with a slick new look, social media, street teams and some larger than life outdoor. After 48 hours, the first round of product was gone. Sales were seven times higher than historic levels. And the Sweetest Comeback in the History of Ever had already lived up to its name.
Art Directors: Ryan Glendenning & Jim Dore // Copywriters: Matt Bowne & Joe DeSalvo